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Location is a
Signal
GDR helps modern marketers reach the right audience by turning location into powerful signals of preference and behaviour – without using cookies or IDs.
Our Services
Creation
Convenience
Compliance
We deliver data-driven marketing and location intelligence to help digital marketers reach audiences effectively and responsibly.
Our expertise spans Geo-Intelligent Targeting, Lifestyle-Based Audience Segmentation, Omnichannel and IDfree Activation.
Covering nearly 2.5 billion people across global markets, GDR turns location into powerful signals, helping advertisers, tech vendors, publishers, and agencies reach real audiences in the right places, at the right moments.
Empowering Agencies & Publishers
Future-Proof
Audience Solutions
About Us
Pioneers
At GDR, we believe the future of digital marketing is both effective and ethical.
We're at the forefront of the shift in advertising to everything privacy-first.
We provide future-proof data & tools that work seamlessly across devices, browsers, and platforms.
As cookies and traditional identifiers fade out, our solutions enable marketers to reach their audiences with precision while upholding ethical standards.
What Partners Say
“Powerful Support Of Purposeful Marketing”
Christopher Hernandez,
CEO, Nordics, Matterkind
"We seek to innovate, transform and change the future of data-driven marketing with cleaner data, customer privacy, and audience-focused optimization. By introducing IDfree targeting with privacy-safe audience data, we are fully aligned with our values of using ethically sourced data to strive to benefit brands and consumers alike."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
Keeping
Up
Let's Talk
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