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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
We provide future-proof and privacy-safe
audience data
GDR empowers marketers, agencies, and publishers to achieve precise audience targeting and cross-channel activation in display, video, social, DOOH and CTV advertising
– while respecting user privacy throughout the journey.
We offer consumer classification and interest data for 35 markets, covering over 1,8 billion people across EMEA, Asia, Australia, and the Americas.
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