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Global
Data
Resources
We See Patterns.
Not People.
GLOBAL
DATA
RESOURCES
Smarter audiences
Global reach
Better data
2.8B consumers · 37 markets
· Global partner ecosystem
GDR brings together audience intelligence, geo-demographic insights and an ethical data approach.
We help modern marketers activate consistent audiences across EMEA, the Americas and APAC.
GLOBAL DATA RESOURCES
Global Data Resources (GDR) is a specialist in audience intelligence, geo-demographic data and ethical data practices.
We help brands, publishers and agencies understand where relevant audiences are - and how they behave.
You're very welcome to reach out to us for a specific talk.
GDR PRODUCTS
ADVERTISING
CHANGED
The advertising industry
is changing fast.
We see patterns.
Not people.
AI is reshaping how audiences are understood, built and activated.
At the same time, the industry is moving away from identity-based targeting.
GDR has been building for this shift for 10+ years.
We combine complex technology, geo-intelligence, behavioural insights and consumer data to make audience activation simpler, smarter and more useful.
PARTNER
ECOSYSTEM
Trusted by the people shaping
modern advertising.
GDR works with leading players across the advertising ecosystem to connect audience intelligence with the platforms and teams that put it to work.
Across markets.
Across channels.
Together.
Convenience &
Compliance
Our
Services
Convenience &
Compliance
We don’t follow people.
We understand markets.
We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.
We power smarter targeting through:
-
Location insights
-
Lifestyle-based segments (ID-free)
-
Omnichannel activation
Our
Services
EMPOWERING CLIENTS WITH RICH, LOCATION-BASED INSIGHT
Édouard Petitjean
DSP Sales Director Europe
Azerion
“Integrating GDR’s advanced geo-demographic data into Hawk DSP marks a major step forward in delivering privacy-first, precise audience targeting across Europe. This partnership enhances our ability to offer clients rich, location-based insight without compromising user privacy. We’re excited to empower advertisers with scalable, cross-channel solutions that truly understand audiences at the neighbourhood level."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
IDFREE
PLATFORM
Built for marketers.
Powered by AI.
Less complexity.
More audience intelligence.
IDfree.ai turns a complex activation
process into four simple steps:
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ABOUT
GDR
Built on data.
Driven by curiosity.
GDR is an audience intelligence specialist.
We help the modern advertising industry understand where audiences are, what shapes them, and how to reach them.
We combine geo-demographic intelligence, technology and responsible data practices to make audience understanding more useful, actionable and transparent.
We see patterns.
Not people.
OUR WAY OF WORKING
We believe great audience intelligence starts with understanding people without needing to identify them.
Our approach combines sophisticated modelling with responsible data practices.
This enables us to create audiences that are useful, scalable and built for the changing advertising landscape.
37
GLOBAL MARKETS
TO CHOOSE
2.8 B
GLOBAL CONSUMERS
TO REACH
10+
YEARS OF
GDR EXPERIENCE
24
PARTNERS AMONG
GLOBAL LEADERS
IDFREE
INSIDER
Monthly insights.
LinkedIn or email.
What’s changing in advertising.
What we think about it.
Get a monthly dose of audience intelligence, AI, data and industry perspectives - from GDR and the people shaping our ecosystem.
Available on LinkedIn
or email.
CONTACT
GDR
Monthly insights.
LinkedIn or email.
Give us a few keywords to get the conversation started.
Feel free to ask us direct
questions.
LET'S TALK
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