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GLOBAL
DATA
RESOURCES
We See Patterns.
Not People.
WHAT
CHANGED?
ADVERTISING
CHANGED
-
IDs became unstable.
-
Signal loss fragmented targeting.
-
Global activation became inconsistent.
GDR BUILT
A BETTER MODEL
-
Instead of tracking individuals, GDR build scalable, privacy-first audiences.
-
Activate across 37
global markets
without rebuilding
your audience.
ONE AUDIENCE
LOGIC CONNECTS
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Behavior.
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Lifestyle.
-
Attitudes.
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Media consumption.
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Geo-intelligence.
Convenience &
Compliance
Our
Services
Convenience &
Compliance
We don’t follow people.
We understand markets.
We help marketers throughout the advertising ecosystem reach real people, in the right places, at the right times.
We power smarter targeting through:
-
Location insights
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Lifestyle-based segments (ID-free)
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Omnichannel activation
Our
Services
“Empowering clients with location-based insights”
Édouard Petitjean
DSP Sales Director Europe, Azerion
“Integrating GDR’s advanced geo-demographic data into Hawk DSP marks a major step forward in delivering privacy-first, precise audience targeting across Europe. This partnership enhances our ability to offer clients rich, location-based insights without compromising user privacy. We’re excited to empower advertisers with scalable, cross-channel solutions that truly understand audiences at the neighbourhood level."
"Fluidly Working On Global Campaigns"
Tomas Tomasi,
Client Lead, Mindshare
"With IDfree our teams can work fluidly on campaigns with global clients & colleagues and gain valuable insight through the pre-campaign reports. Digital planning and targeting will be different without cookies, and the IDfree tool is one of the post-cookie tools we at Mindshare are looking into. The ability to target the same audience across multiple platforms from video, social, apps and display is valuable to our clients, and to us as modern marketers."
"Integration Of Privacy-Safe Data As Default"
André Thorsen
Head of Media and Partner,
atyp
"To be able to offer our customers full integration between us building, validating, and activating audiences on multiple media platforms, is why the IDfree targeting platform is valuable to us. With IDfree, we see a promising solution to the integration of privacy-safe audience data as default in the media outreach for our customers."
IDFREE
From brief to live DSP deal ID
in under 60 seconds.
Gone is the need to navigate multiple platforms, datasets, and technical workflows.
GDR's AI-assisted campaign tool, IDfree.ai, transforms complex data into simple workflows:
-
Marketers describe in plain language the audience they want to reach.
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IDfree.ai transforms that brief into privacy-safe, activation-ready audiences.
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Audiences can be deployed across digital, social, video, CTV and programmatic channels.
-
All in under a minute.
From brief to activation.
In one pipeline.
GLOBAL
SCALE
One consistent audience logic.
From Belgium to Brazil.
Activate GDR audiences across:
-
EMEA
-
The Americas
-
APAC
Using the same privacy-first methodology across all supported markets.
No personal data, cookie tracking, or device identifiers are used.
Complex data.
Simple workflows.
Powerful outcomes.
37 markets.
~2.8B consumers.
Same activation model.
Global DSP compatibility.
Activate across
37 global markets.
LIVE
ON DEMAND
MODERN
ACTIVATION
Less complexity & better marketing with GDR products:
Audience Intelligence
Behaviour-based audiences built for scalable omnichannel delivery.
YOU GET
Geo Intelligence
Real-world geographic context that strengthens targeting precision without relying on personal IDs.
ICC by GDR
Location intelligence connecting audience behaviour with where people live, move, and engage.
AI-Assisted Activation: IDfree
Location intelligence connecting audience behaviour with where people live, move, and engage.
Omnichannel Delivery
Activate consistently across global DSP environments.
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NEWSLETTER
idfree insider
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