Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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About Us
Unlocking Privacy-Compliant Omnichannel Audience Activation
Global Data Resources (GDR) - Pioneering Privacy-First Ad Data Since 2015.
GDR empowers marketers, agencies, and publishers to achieve precise audience targeting across all channels (online, social media, display, video) – respecting user privacy throughout the journey.
Our Approach
Privacy-Safe Insights
We translate research and analysis into actionable strategies without compromising user data.
Advanced Targeting
Leverage our proprietary geo-algorithms and privacy-compliant consumer data to build highly specific audience segments.
Global Reach
GDR provides comprehensive consumer classification data and interest insights for over 750 million individuals across 35 key markets in Europe, Asia, the UK, and the USA.
Key Benefits
GDPR & CCPA Compliance
All GDR solutions are 100% compliant with leading privacy regulations.
Omnichannel Activation
Seamlessly activate your campaigns across all relevant channels.
Privacy-First Audience Building
Reach the right audience without compromising user privacy.
Timeline
Partner Insight
We asked some of our partners - among the world's most influential consumer analysts, data providers, and publishers - what our next-generation targeting solution idfree.com help them solve and offer to their clients.
