The Trade Desk's Ventura: A Game-Changer for the CTV Advertising Ecosystem
The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
Nov 13
Meta's New Ad Format: A Privacy-First Opportunity for Advertisers
Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.
Kantar's 2025 Marketing Trends: Key Insights for Brand Growth
Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!
Global Data Resources
Oct 25
New Newsletter: Streamline Your Target Group Creation and Activation
Reindeer-Powered IDFree GO! Arrives in Finland: Build & activate target groups effortlessly. Streamline the entire digital ad process!
The New Ethical Normal: Sourcing Ad Data Responsibly
The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.
Global Data Resources
Sep 27
idfree.com insider Newsletter: Your Guide to Q4 Success
New idfree.com insider! Win the holiday shopping race with exclusive Q4 shopper audiences and insights. Get your free PDF now.
Global Data Resources
Sep 16
Ukrainian Spirit, Danish Excellence, AI Evolution: Event for Innovators!
Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th
Global Data Resources
Sep 12
Mais oui! Exciting French News for smartclip and RTL AdAlliance!
Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack.
idfree insider: CTV is the New King of Consumer Trends
New idfree.com newsletter. Marketers Shift Budgets to CTV: A recent report by Mediaocean tells of the evolving marketing landscape in 2024.
Global Data Resources
Aug 15
IAB Diligence Platform: Streamlining Third-Party Privacy Due Diligence
IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...
How Ericsson is Harnessing AI Innovation with Creativity and Control
Navigating the AI Frontier: Balancing Creativity and Control. Ericsson shares strategies behind their AI-based "Make It Memorable" campaign.
Global Data Resources
Jun 18
Neighbourhood Know-How: Birds of a Feather Flock Together
Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".
Global Data Resources
Jun 10
The Trade Desk Launches Kokai – a New Media Buying Platform
Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.
Get Into The Groove Of Geo-Demographic Segmentation
Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.
Global Data Resources
Apr 30
🇪🇺 Crack the Code: Privacy-Safe Ads Across Europe!
Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!
Global Data Resources
Apr 29
Unleash the Power of Geo-Targeted Advertising: A New White Paper
We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".
Global Data Resources
Apr 12
CTV Ads Soars, Traditional TV Slips: Key Stats for 2024
Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance
Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising
IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.
Chase Bank is Monetizing Customer Data Through Targeted Ads
Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.
Global Data Resources
Mar 27
Mosaic™ 6.0: A Dedication to Precision Targeting
InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.
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