GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

This month's idfree insider brings you: Refreshed data, trends 2025, Valentine's Day audiences, and the surprising cost of cookie banners.

All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

TikTok ban looms. Creators adjust contracts to mitigate risks like force majeure clauses & negotiating posting plans. Learn how to adapt.

This month's newsletter dives deep into the recent mega-merger between Omnicom and IPG, highlighting the critical role of data and tech.

In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.

The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

Reindeer-Powered IDFree GO! Arrives in Finland: Build & activate target groups effortlessly. Streamline the entire digital ad process!

The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.

New idfree.com insider! Win the holiday shopping race with exclusive Q4 shopper audiences and insights. Get your free PDF now.

Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th

Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack. 

New idfree.com newsletter. Marketers Shift Budgets to CTV: A recent report by Mediaocean tells of the evolving marketing landscape in 2024.

IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Navigating the AI Frontier: Balancing Creativity and Control. Ericsson shares strategies behind their AI-based "Make It Memorable" campaign.

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.