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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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idfree insider 🚀 Finland Levels Up - And So Should Your Local Marketing
Our latest newsletter highlights significant enhancements to Finnish data and audiences. Also, get lessons on why local marketing matters.
Global Data Resources
16 hours ago


Finding New Audiences For TV Ads With YouTube
Discover how HEMA boosted reach & cut ad costs by 80% with YouTube ads. Learn key digital marketing insights for your brand!
Global Data Resources
Mar 13


idfree insider 🏆 From Search to Social: Winning with Audience Data
Our latest newsletter explores the transition of consumer engagement from traditional search platforms to AI and social channels.
Global Data Resources
Feb 28


Mission Precision: It's Not Just Who, But When and Where That Matters
GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.
Global Data Resources
Feb 19


idfree insider ✴️🌱 Unleash the Potential of Fresh Data
This month's idfree insider brings you: Refreshed data, trends 2025, Valentine's Day audiences, and the surprising cost of cookie banners.
Global Data Resources
Jan 31


🇸🇪 Swedish Insights: Powered by 100% Fresh Data
All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.
Global Data Resources
Jan 24


Unleash the Potential of Norway with 100% Refreshed & Recalculated Data! 🇳🇴
We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!
Global Data Resources
Jan 20


TikTok Ban Looms: Creators Adjust Contracts to Mitigate Risk
TikTok ban looms. Creators adjust contracts to mitigate risks like force majeure clauses & negotiating posting plans. Learn how to adapt.


idfree insider: Data Takes Center Stage in the Ad Revolution
This month's newsletter dives deep into the recent mega-merger between Omnicom and IPG, highlighting the critical role of data and tech.
Global Data Resources
Dec 19, 2024


New Newsletter: 👋 Goodbye Personalized Ads, Hello IDfree!
In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.
Global Data Resources
Dec 3, 2024


The Trade Desk's Ventura: A Game-Changer for the CTV Advertising Ecosystem
The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.
Global Data Resources
Nov 21, 2024


Meta's New Ad Format: A Privacy-First Opportunity for Advertisers
Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.
Global Data Resources
Nov 13, 2024


Kantar's 2025 Marketing Trends: Key Insights for Brand Growth
Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!
Global Data Resources
Nov 6, 2024


New Newsletter: Streamline Your Target Group Creation and Activation
Reindeer-Powered IDFree GO! Arrives in Finland: Build & activate target groups effortlessly. Streamline the entire digital ad process!
Global Data Resources
Oct 25, 2024


The New Ethical Normal: Sourcing Ad Data Responsibly
The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.
Global Data Resources
Oct 4, 2024


idfree.com insider Newsletter: Your Guide to Q4 Success
New idfree.com insider! Win the holiday shopping race with exclusive Q4 shopper audiences and insights. Get your free PDF now.
Global Data Resources
Sep 27, 2024


Ukrainian Spirit, Danish Excellence, AI Evolution: Event for Innovators!
Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th
Global Data Resources
Sep 16, 2024


Mais oui! Exciting French News for smartclip and RTL AdAlliance!
Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack.
Global Data Resources
Sep 12, 2024

idfree insider: CTV is the New King of Consumer Trends
New idfree.com newsletter. Marketers Shift Budgets to CTV: A recent report by Mediaocean tells of the evolving marketing landscape in 2024.
Global Data Resources
Sep 2, 2024


IAB Diligence Platform: Streamlining Third-Party Privacy Due Diligence
IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...
Global Data Resources
Aug 15, 2024
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