Neighbourhood Know-How: Birds of a Feather Flock Together
Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Get Into The Groove Of Geo-Demographic Segmentation
Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.
Global Data Resources
Apr 29
Unleash the Power of Geo-Targeted Advertising: A New White Paper
We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".
Unifying Europe for Privacy-Safe, Multi-Country Digital Advertising
IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.
Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".
Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.
Global Data Resources
Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.
Global Data Resources
Aug 3, 2023
Audience Data Session 2.0 with Eyeota
Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".
Global Data Resources
Dec 20, 2022
It's beginning to look a lot like Christmas 🎄
The December issue of IDFree Insider is out. Happy Holidays! to all of our treasured clients, partners, and friends of the house.
Global Data Resources
Oct 10, 2022
Next-Gen Consumers Are Hard To Pin Down By Choice
The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.
Global Data Resources
Sep 26, 2022
Translate Research into online Target Groups
We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.
Global Data Resources
Dec 17, 2021
Season greetings to you and yours!
It is the season of greetings, and we enjoy the chance to send you our warm wishes for a lovely time of the year.
Global Data Resources
Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
Sep 28, 2021
Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?
Global Data Resources
Sep 15, 2021
Speaking Opportunities: Sign Us Up
We are academics & developers. We know stuff. And we are on the lookout for relevant opportunities to talk with modern marketers globally.
Global Data Resources
Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
May 18, 2021
Client Insight by Mindshare
Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.
Global Data Resources
May 5, 2021
New Head of Growth - DACH Region
Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.
Global Data Resources
Mar 10, 2021
Google Going IDFree?
Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.
Global Data Resources
Mar 4, 2021
Spain joins our privacy safe targeting world
Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!
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