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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
Feb 22, 2021
Data opportunities 2021 Q&A
Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A
Global Data Resources
Feb 12, 2021
Country Manager, Germany > Your New JOB ?
We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.
Global Data Resources
Feb 10, 2021
Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com
Global Data Resources
Dec 16, 2020
Modern Marketing Milestone
idfree.com: Welcome to online omnichannel targeting for the modern marketer - and their agency!
Global Data Resources
Nov 5, 2020
Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
Global Data Resources
Oct 20, 2020
New UK Country Manager
With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.
Global Data Resources
Sep 7, 2020
Great opportunity: Work with us!
We're growing globally, and now's the time to find our UK Country Manager. Have a look at the full job description on LinkedIn.
Global Data Resources
Aug 24, 2020
Make your last cookies count
Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.
Global Data Resources
Jun 10, 2020
Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io
Global Data Resources
Mar 24, 2020
Coronavirus: Shift in viewing behaviours
Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.
Global Data Resources
Mar 13, 2020
Business as almost usual
Working from home, we are live on all channels, and please do not hesitate to get in touch with us.
Global Data Resources
Mar 11, 2020
Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.
Global Data Resources
Sep 23, 2019
What is wrong with micro-targeting?
Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.
Global Data Resources
Sep 9, 2019
Why neighborhoods matter
At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.
Global Data Resources
Sep 2, 2019
Tokyo and London on the map
We welcome two new targeting wizards to our global team. Tokyo and London are now beaming with GDR lights from our vibrant offices, no less.
Global Data Resources
Sep 1, 2019
Blogging Beginners
Blogging is the art of being relevant and current and entertaining. It's our goal to nail it, and become a voice of all of it.
Global Data Resources
Aug 21, 2019
Grand Opening of Tokyo office
Opening the Tokyo office is another step towards our goal of becoming the world’s leading provider of high quality, consumer audiences.
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