GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

TikTok ban looms. Creators adjust contracts to mitigate risks like force majeure clauses & negotiating posting plans. Learn how to adapt.

The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!

Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th

Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack. 

IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Navigating the AI Frontier: Balancing Creativity and Control. Ericsson shares strategies behind their AI-based "Make It Memorable" campaign.

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.

Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.