The Trade Desk's Ventura: A Game-Changer for the CTV Advertising Ecosystem
The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Kantar's 2025 Marketing Trends: Key Insights for Brand Growth
Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!
Global Data Resources
Sep 16
Ukrainian Spirit, Danish Excellence, AI Evolution: Event for Innovators!
Ukrainian Spirit, Danish Excellence, AI Evolution! Join GDR and many others for GoWombat's Copenhagen Tech Frontiers Event on September 24th
Global Data Resources
Sep 12
Mais oui! Exciting French News for smartclip and RTL AdAlliance!
Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack.
Global Data Resources
Jun 10
The Trade Desk Launches Kokai – a New Media Buying Platform
Market smarter: The Trade Desk launches Kokai – a new Media Buying Platform incorporating AI-powered media buying, better measurement & UX.
TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.
Global Data Resources
Nov 2, 2023
IDFree Insider: It's beginning to look a lot like Q4
Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region.
Global Data Resources
Aug 3, 2023
Audience Data Session 2.0 with Eyeota
Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".
Global Data Resources
Jun 14, 2023
Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR.
Global Data Resources
May 11, 2023
Jury of Consumers Award the 2022 Top Creative Effectiveness
How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.
Global Data Resources
Apr 24, 2023
Adtech News: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
Global Data Resources
Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.
Global Data Resources
Mar 31, 2023
IDFree Insider: Freedom Fighters on Full Pay 🇺🇦
In the March issue of IDFree Insider, we salute one of our development team's most stable partners: Go Wombat in Ukraine.
Global Data Resources
Feb 8, 2023
Kantar Award Show: Top 50 Most Valuable German Brands 2023
In a digital award show on March 7 at 05:30 PM, Kantar will present the 50 most valuable brands in Germany 2023. Join us by registering.
Global Data Resources
Sep 9, 2022
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Global Data Resources
Aug 26, 2022
New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.
Global Data Resources
May 25, 2022
Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.
Global Data Resources
May 6, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
Mar 25, 2022
One of the world’s largest video SSPs is going ID-Free
We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
Global Data Resources
Feb 9, 2022
smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
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