The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.
top of page
Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
Download
Global Data Resources
Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
Jun 22, 2021
Help Identify Global Marketers' World
In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.
Global Data Resources
Apr 22, 2021
Xandr activation on idfree.com
Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.
Global Data Resources
Feb 22, 2021
Data opportunities 2021 Q&A
Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A
Global Data Resources
Dec 15, 2020
The rise and rise of omnichannel shopping
Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."
Global Data Resources
Nov 25, 2020
Experian partners with Women in Data for WiD Week 2020
Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.
Global Data Resources
Nov 19, 2020
Media Trends 2021
Kantar has identified 10 trends that will impact media and communications in 2021.
Global Data Resources
Aug 14, 2020
Data, let's talk about it
InsightOne - our transparent and reliant data partner - invites you to a Data for Breakfast Seminar.
Global Data Resources
Apr 17, 2020
Kantar Audiences live in Europe
Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
Global Data Resources
Mar 24, 2020
Coronavirus: Shift in viewing behaviours
Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.
bottom of page