GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.

IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

A new survey pinpoints that consumers want and expect personalized (ad) experiences without giving access to their personal data.

Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?

Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.

Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.

Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.

Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!

"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.