Europe's Publishing Powerhouses Goes IDFree!
The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.
TV4 is The Heroic House in the Game of Advertiser Trust
IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.
Google Is Killing Cookies For Real For Real
Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.
Global Data Resources
Dec 15, 2023
Is Google’s AI Search A Publisher's Traffic-Destroying Nightmare?
Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.
Global Data Resources
Dec 1, 2023
IDFree Insider: Finding Christmas Spirit 🎅🏼🎁
Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.
Global Data Resources
Nov 2, 2023
IDFree Insider: It's beginning to look a lot like Q4
Adform and Nordic Data Resources have teamed up to offer four exclusive shopper audiences for Q4 campaigns across the Nordic region.
Global Data Resources
Oct 23, 2023
Neighbourhoods: The key unit for seasonal advertisers
Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.
Global Data Resources
Sep 21, 2023
Advertisers and Publishers have New Ways to Serve Relevant Ads
Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.
Global Data Resources
Aug 25, 2023
IDFree Insider: Creating Meaningful Connections
Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!
Global Data Resources
Aug 21, 2023
Uneasy being underprepared for the cookieless world
Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.
Global Data Resources
Aug 3, 2023
Audience Data Session 2.0 with Eyeota
Our partner Eyeota, a Dun & Bradstreet company invited us to join them for a Q&A 2.0 session in its acknowledged "Audience Data Sessions".
Global Data Resources
Aug 2, 2023
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.
Global Data Resources
Jun 20, 2023
Swedish publisher leads advertisers to lifestyle data
One of Sweden's top media groups now offers its advertisers Mosaic™ lifestyle-based segmentation with 100% respect for data privacy.
Global Data Resources
Jun 14, 2023
Publishers in the lead: Finnish advertisers get a leg up!
Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR.
Global Data Resources
Jun 6, 2023
IDFree Insider: Fresh data feed from +2000 updated audiences
The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!
Global Data Resources
May 23, 2023
Google: No cookies for 1% of Chrome users in Q1 2024
With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124
Global Data Resources
May 11, 2023
Jury of Consumers Award the 2022 Top Creative Effectiveness
How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.
Global Data Resources
Apr 24, 2023
Adtech News: The Audience Alliance
Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.
Global Data Resources
Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.
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