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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
Aug 5, 2020
Creepy-free IP targeting
IP targeting is a non-creepy technology, and is one of the most intelligent alternatives to snooping into personal user data.
Global Data Resources
Jul 20, 2020
Shaping the Future of Digital Advertising
With our new ID-free targeting tool we have the solution that helps shape the future of digital advertising without cookies. Try it out!
Global Data Resources
Jul 15, 2020
Gartner says CMOs remain Upbeat
Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.
Global Data Resources
Jun 15, 2020
Enabling a Single Source of Truth
The latest Adform white paper discuss why a single source of truth plays a pivotal role in establishing a holistic view of campaign data.
Global Data Resources
Jun 10, 2020
Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io
Global Data Resources
May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Global Data Resources
Apr 17, 2020
Kantar Audiences live in Europe
Kantar is making audience segments - built with their world leading syndicated datasets - available in Europe.
Global Data Resources
Apr 6, 2020
Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
Global Data Resources
Mar 31, 2020
Advertising dos and don'ts during pandemic
A Kantar survey shows that consumers don't expect companies to stop all brand supportive advertising - but the line to tread is fine.
Global Data Resources
Mar 24, 2020
Coronavirus: Shift in viewing behaviours
Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.
Global Data Resources
Mar 13, 2020
Business as almost usual
Working from home, we are live on all channels, and please do not hesitate to get in touch with us.
Global Data Resources
Mar 11, 2020
Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.
Global Data Resources
Mar 2, 2020
Times They Are A-Changin' in Post-cookie Advertising
Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.
Global Data Resources
Feb 14, 2020
Valentine's Day: Privacy is Caring
Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!
Global Data Resources
Feb 10, 2020
New Privacy Leaders Emerge
"Technology companies must manage customer data the way their customers expect them to manage it." Privacy is business-critical.
Global Data Resources
Jan 28, 2020
Happy Data Privacy Day!
Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.
Global Data Resources
Jan 21, 2020
Proximity/Location-Based Marketing is the new black!
Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.
Global Data Resources
Jan 14, 2020
New ID-free recipe
When Kantar's global media experts publish their Media Trends & Predictions 2020, we listen.
Global Data Resources
Dec 11, 2019
Yo ad industry! It’s time to innovate!
"People want privacy and relevant ads, and saying it’s got to be one or the other is just an excuse to not adapt."
Global Data Resources
Nov 25, 2019
US lawmakers plan to regulate data privacy and facial recognition
GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy.
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