Mais oui! Exciting French News for smartclip and RTL AdAlliance!
Allez les Bleus! smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Flip The Script: Data-Driven Deadspots 🖐️🎤
Try moving beyond the binary audience classification as relevant or irrelevant and use data-driven deadspots to maximize reach & results.
Global Data Resources
Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.
Global Data Resources
Feb 24, 2023
IDFree Insider: Is GDPR a stone in the AI shoe?
We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.
Global Data Resources
Nov 17, 2022
"How would you like to pay?"
Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?
Global Data Resources
Sep 9, 2022
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Global Data Resources
Aug 26, 2022
New Partnership Walk The Privacy-First Talk
Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.
Global Data Resources
Apr 29, 2022
Coming: Global Adtech Leader Goes IDFree
Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.
Global Data Resources
Jan 25, 2022
Micro-Communities: A Route To Reaching Customers?
We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.
Global Data Resources
Sep 7, 2021
Convenience Is Key: New IDFree Features
Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.
Global Data Resources
Jun 22, 2021
Help Identify Global Marketers' World
In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.
Global Data Resources
May 5, 2021
New Head of Growth - DACH Region
Welcome to Oliver Weiss; Our new Head of Growth for the DACH region, covering Germany, Austria, and Switzerland.
Global Data Resources
Feb 12, 2021
Country Manager, Germany > Your New JOB ?
We are looking for a person that can further build on our current success, and sell our IDFree solution as first mover in Germany.
Global Data Resources
Nov 25, 2020
Experian partners with Women in Data for WiD Week 2020
Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.
Global Data Resources
Nov 5, 2020
Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.
Global Data Resources
Apr 6, 2020
Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.
Global Data Resources
Mar 11, 2020
Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.
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