RTL AdAlliance makes TV advertising accessible, scalable, and highly targeted for SME. Insight from robust data sources is key to precision.

GroupM looks at micro-moments, and how they can help brands speak directly to consumers by combining geo data and audience insights.

In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.

New idfree.com insider! Win the holiday shopping race with exclusive Q4 shopper audiences and insights. Get your free PDF now.

IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Check out the newsletter to learn more about how IDFree.com can help you unlock the power of privacy-safe advertising across Europe!

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Trailing only behind mobile devices, the U.S. digital ad spend on CTV is projected to reach 10% by 2024, highlighting its growing importance

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

IDFree Insider: TV4 has chosen Nordic Data Resources to provide geo-based lifestyle data to enrich its existing viewer data.

Google's AI search tool has the potential to disrupt the way we consume news & advertising - threatening news publishers relying on links.

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.

Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.

IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.

IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!

Did last year's iOS update put the final nail in the coffin of "get free content by paying with your personal data"?