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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics
We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.

Global Data Resources
May 25, 2022


Privacy: Fashionably Late Is Still Late
Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

Global Data Resources
Apr 8, 2022


The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.

Global Data Resources
Jan 13, 2022


Turning To Trusted First-Party Data
LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.

Global Data Resources
Dec 7, 2021


Neuroscience proves DOOH boosts effectiveness
Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.

Global Data Resources
Oct 12, 2021


Is Data Privacy A Key Strategic Issue?
Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Global Data Resources
Sep 28, 2021


Is Rihanna teaching us Inclusive Targeting?
Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

Global Data Resources
Aug 13, 2021


Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

Global Data Resources
Jun 30, 2021


Help Identify Global Marketers' World
In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.

Global Data Resources
Jun 22, 2021


2021 Consumer Trends: Walk the Talk
GWI documents the major consumer trends for 2021, and points to "Local" being a key factor in reaching your audience.

Global Data Resources
Apr 6, 2021


Germany on the Data Map
Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

Global Data Resources
Feb 10, 2021


Snapchat: Yet another platform integrated
We're happy to officially publish that Snapchat is yet another integrated platform on idfree.com.

Global Data Resources
Dec 18, 2020


Why IDFree
We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

Global Data Resources
Nov 5, 2020


Shaping the Future of Digital Advertising
With our new ID-free targeting tool we have the solution that helps shape the future of digital advertising without cookies. Try it out!

Global Data Resources
Jul 20, 2020


Gartner says CMOs remain Upbeat
Gartner's Annual CMO Spend Survey Research 2020 indicates that CMOs are confident that the negative impacts of COVID-19 will be short-lived.

Global Data Resources
Jul 15, 2020


Join us in the new marketing world
Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

Global Data Resources
Jun 10, 2020


Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.

Global Data Resources
May 12, 2020


Whopper de la Quarantine
The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

Global Data Resources
Apr 6, 2020


Behind the Ad Tech veil
We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Global Data Resources
Mar 11, 2020
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