The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!

We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.

The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.

We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

"You are 3 clicks away from a detailed profile of your best customers" is the title of the IDFree Insider #9 newsletter. Check it out!

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

Kantar has identified 10 trends that will impact media and communications in 2021.

We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

The magazine AdAge crowns a "Coronavirus campaign of the day", and the key insight is to reposition creatives/content with a Covid-19 twist.

Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.