The Trade Desk's Ventura: A Game-Changer for the CTV Advertising Ecosystem
The Trade Desk is poised to change the advertising landscape of the connected television (CTV) with its upcoming operating system, Ventura.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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