This month's idfree insider brings you: Refreshed data, trends 2025, Valentine's Day audiences, and the surprising cost of cookie banners.

This month's newsletter dives deep into the recent mega-merger between Omnicom and IPG, highlighting the critical role of data and tech.

Dig into the IDFree Insider newsletter to hear how to use data as a strategic asset to drive informed decisions & fuel innovative campaigns.

What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A

Experian is official partner of the very first virtual WiD Week, UK's largest women data professional event and network.

We offer you a superior tool to help enrich your/your clients' targeting in the transparent post-cookie advertising era: idfree.com.

With Imran Elahi as our strong new UK Country Manager, we'll invite more UK agencies & advertisers to use data ethical marketing technology.

Customer data ethics makes its first appearance on the Gartner Hype Cycle for Digital Marketing, 2020.

Your local GDR rep will be happy to discuss how you can take advantage of your cookie based campaigns for a little while longer.

Look for 1. party data targeting tools to help you move on from tracking personal data via 3. party cookies.