This month's idfree insider brings you: Refreshed data, trends 2025, Valentine's Day audiences, and the surprising cost of cookie banners.

All Swedish audiences have been refreshed & recalculated and our geo-demographic model for Sweden has also been significantly enhanced.

We're thrilled to announce a major update to our Norwegian data and audiences within IDfree: All 569 Norwegian audiences have been updated!

In this new issue of idfree insider, we explore more about advertising in a privacy-conscious world.

IDFree.com, our pioneering targeting tool, now unifies 13 European countries/425+ million Europeans under one seamless platform.

The introduction of IDFree technology by GDR marks a huge advancement in RTL AdAlliance's ability to offer "Smart Demographics".

Halloween decorating is a great example of how we cluster together with people who share similar life phases and lifestyles.

Talk to our Transition Team when you leave third-party cookie snooping behind and rely on safe & relevant reach by consumer research data.

Audience Alliance is a new Nordic collaboration that solves publishers' challenges in order to fully work with first-party cookies/data.

We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO!

We help our clients and partners translate consumer research into online target groups – without cookies and 100% privacy-safe.

Global adtech leader The Trade Desk enter into a new partnership with Global Data Resources to ensure access to privacy-safe consumer data.

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

Unless you're Rianna, being late is risky. We can easily help you upgrade to non-intrusive targeting practices and a privacy-first strategy.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Now, you can see and tweak the campaign reach in Google Maps as well as share audiences with users across several accounts.

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Xandr - one of the world's leading programmatic platforms for all media types - is new integrated activation platform on idfree.com.