The New Ethical Normal: Sourcing Ad Data Responsibly
The New Ethical Normal: In today's data-driven world, advertising has become increasingly sophisticated. Ethical data usage is crucial.
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Get Into The Groove Of Geo-Demographic Segmentation
Summer marketing? Unlock privacy-focused audience insights with geo-demographics. Free resources & ethical marketing tips in our newsletter.
Google Is Killing Cookies For Real For Real
Moving away from cookies is a major shift but also an opportunity for the marketing industry to become more transparent and accountable.
Global Data Resources
Aug 25, 2023
IDFree Insider: Creating Meaningful Connections
Lifestyles are not just buzzwords. They are real and living manifestations of our choices, dreams, and constraints. New newsletter is out!
Global Data Resources
Aug 21, 2023
Uneasy being underprepared for the cookieless world
Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.
Global Data Resources
Aug 2, 2023
Snapchat Now has 397M Users: Reach Them with IDFree.com
Snapchat is back for real for real! 397M daily active users and improved ad performance are behind the surge of advertisers on the app.
Global Data Resources
Feb 24, 2023
IDFree Insider: Is GDPR a stone in the AI shoe?
We all hear the rumble of AI and the potential to change the adtech ecosystem. But is GDPR a stone in the AI shoe? Read more in newsletter.
Global Data Resources
Jan 17, 2023
IDFree GO! When Activation Is A Cup Of Coffee Away
IDFree GO! changes everything you know about activation by delivering your audience in a few minutes through our self-service integration.
Global Data Resources
Oct 28, 2022
Doors Open for DOOH
We are very excited to take part in weaving together audience insight and technology to allow DOOH ads to reach the right moving audiences.
Global Data Resources
Oct 10, 2022
Next-Gen Consumers Are Hard To Pin Down By Choice
The next-generation consumers challenge core marketing beliefs of creating demographic target groups from trends and narrow historic data.
Global Data Resources
Sep 9, 2022
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Global Data Resources
Apr 29, 2022
Coming: Global Adtech Leader Goes IDFree
Keep an eye on the idfree.com newsletter! Next no. will unfold that a global adtech leader enters the Nordic countries with IDFree data.
Global Data Resources
Mar 25, 2022
One of the world’s largest video SSPs is going ID-Free
We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.
Global Data Resources
Feb 9, 2022
smartclip Builds Privacy-Safe Solution Upon idfree.com
Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.
Global Data Resources
Dec 7, 2021
Turning To Trusted First-Party Data
LinkedIn (800 million members) is leaving the third-party data dependency in favour of its own enormous base of trusted first-party data.
Global Data Resources
Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
Oct 12, 2021
Neuroscience proves DOOH boosts effectiveness
Neuroscience research - measuring the conscious & subconscious mind - proves that it is worth it to invest in DOOH to drive greater results.
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