Kantar's 2025 Marketing Trends: Key Insights for Brand Growth
Discover the 10 key marketing trends shaping 2025. From the rise of total video to the power of generative AI, stay ahead of the curve!
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Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Global Data Resources
Jun 6, 2023
IDFree Insider: Fresh data feed from +2000 updated audiences
The May issue of IDFree Insider is out celebrating a massive update of over 2000 audiences in the Nordics. Read all about it!
Global Data Resources
May 11, 2023
Jury of Consumers Award the 2022 Top Creative Effectiveness
How To Win In A Digital World? Kantar reveals the most creative and effective ads from 2022. Judged by consumers.
Global Data Resources
Apr 13, 2023
Connect With Kantar Experts At Cannes Lions 2023
Kantar can help you make the most of your visit to Cannes Lions 2023 in June. Join talks & exceptional networking with global advertisers.
Global Data Resources
Feb 8, 2023
Kantar Award Show: Top 50 Most Valuable German Brands 2023
In a digital award show on March 7 at 05:30 PM, Kantar will present the 50 most valuable brands in Germany 2023. Join us by registering.
Global Data Resources
Jan 27, 2023
IDFree Insider: Omnichannel Activation In A Snap
We talk about seeing the contours of our valuable partnership with Kantar and NDR as more marketers want to know more about IDFree GO!
Global Data Resources
Sep 9, 2022
Innovation With Industry Giant Kantar
Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.
Global Data Resources
May 6, 2022
Kantar TGI Audience Activation Is Prime ID-Free
Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.
Global Data Resources
Jan 13, 2022
The data strategy behind brand trust
Today, brand trust can evaporate faster than you can say "shitstorm" if the brand strategy is not based on privacy-first models and data.
Global Data Resources
Oct 26, 2021
New Partner Session With Eyeota
What makes GDR data unique and what are our data expectations for 2022? In a new Q&A with our data-partner Eyeota, we say "further privacy".
Global Data Resources
Jun 30, 2021
Advertisers seek new data strategies
Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.
Global Data Resources
Jun 22, 2021
Help Identify Global Marketers' World
In an annual Kantar survey, thousands of marketing leaders share their perspectives on today's challenges and trends.
Global Data Resources
Dec 15, 2020
The rise and rise of omnichannel shopping
Kantar: "Ecommerce has been accelerating for years, but 2020 shows that all brands need a smart omnichannel approach."
Global Data Resources
Nov 19, 2020
Media Trends 2021
Kantar has identified 10 trends that will impact media and communications in 2021.
Global Data Resources
May 12, 2020
Digital Dilemma Awareness
Kantar’s 2020 DIMENSION study "Media & Me" reveal how personalised ads risk leading to i.a. privacy concerns & mistrust in brands.
Global Data Resources
Mar 24, 2020
Coronavirus: Shift in viewing behaviours
Like Kantar we are committed to helping our clients better understand the changing viewing behaviours during the Coronavirus pandemic.
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