IAB has launched the IAB Diligence Platform: A one-stop solution for third-party privacy due diligence for brands, agencies, adtech firms...

We've just released a new white paper titled "Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising".

Chase Bank is entering the realm of targeted advertising by leveraging its customers' spending data to offer personalized deals.

Marketers must prioritize privacy in their practices vs. "holding their breath" for as long as they can collect 3rd-party cookie-based data.

Finland's leading commercial TV broadcasting company MTV Oy now offers advertisers new targeting opportunities in partnership with GDR.

With earlier messages to prepare the digital advertising industry, it now looks like Google will begin to ease out 3rd-party cookies in Q124

A new survey pinpoints that consumers want and expect personalized (ad) experiences without giving access to their personal data.

IDFree GO! is your solution to activating audiences, built on insight from known & trusted sources, on multiple channels in minutes!

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

It's disappointing to us that Google again postpones alternatives to tracking by third-party cookies. Nevertheless, Privacy Is Not Postponed

Authentic brand communication is built on understanding your audience by socio-demographic characteristics, not individual differences.

We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.

We see similarities between micro-communities and our data unit "neighbourhoods" as an intelligent alternative to 3rd-party cookie snooping.

Is it time for the advertising industry to abandon the dream of "personalization from personal data" and embrace the spirit of data privacy?

Kantar in Germany now offers an IDFree solution for targeting online and offline audiences in partnership with GDR.

With the rollout of its App Tracking Transparency (ATT) policy, Apple makes tracking the Identifier for Advertisers (IDFA) opt-in for users.

Hear why Mindshare Norway look to IDFree as one of their post-cookie targeting tools.

Data is not the enemy; it’s the solution but must be ethically sourced, says Pauline Wen, Chief Privacy Officer at Lucid.

Google has just announced that they will not replace third-party cookies with UIDs for ad targeting. We discuss the industry perspectives.

Bienvenido a España! We are excited to announce that we are now opening our omnichannel targeting platform to Spanish marketers!