targeting

Meta's New Ad Format: A Privacy-First Opportunity for Advertisers

Nov 13

Meta's New Ad Format: A Privacy-First Opportunity for Advertisers

Meta's recent announcement of a new, less-personalized ad format in Europe presents a significant opportunity for ethical advertisers.

Neighbourhood Know-How: Birds of a Feather Flock Together

Global Data Resources

Jun 18

GDR

Neighbourhood Know-How: Birds of a Feather Flock Together

Geo-demographic segmentation is quietly transforming marketing! Download our insightful white paper "Birds of a Feather Flock Together".

Mosaic™ 6.0: A Dedication to Precision Targeting

Global Data Resources

Mar 27

NEWSLETTER

Mosaic™ 6.0: A Dedication to Precision Targeting

InsightOne recently unveiled the 6th generation of its Mosaic™ tool for Norway, reaching a significant milestone in precision targeting.

Global Data Resources

Sep 9, 2022

PARTNERS

Innovation With Industry Giant Kantar

Kantar talks about how valuable our partnership is to understanding and reaching audiences without collecting any private data.

Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics

Global Data Resources

May 25, 2022

PARTNERS

Smart & GDR bring Next-Gen Privacy-Safe Targeting to The Nordics

We’re thrilled to partner with Smart and provide the Nordic marketers with efficient and non-intrusive reach of multi-level audiences.

Kantar TGI Audience Activation Is Prime ID-Free

Global Data Resources

May 6, 2022

PARTNERS

Kantar TGI Audience Activation Is Prime ID-Free

Today, over 450 predefined target groups are available for instant activation on display, video, mobile and social media channels.

One of the world’s largest video SSPs is going ID-Free

Global Data Resources

Mar 25, 2022

PARTNERS

One of the world’s largest video SSPs is going ID-Free

We are truly happy and proud to announce that smartclip - one of the world's largest video SSPs - have chosen to partner with idfree.com.

smartclip Builds Privacy-Safe Solution Upon idfree.com

Global Data Resources

Feb 9, 2022

PARTNERS

smartclip Builds Privacy-Safe Solution Upon idfree.com

Built on idfree.com, smartclip launch "smart Audiences": The next generation non-intrusive targeting with multi-layered target groups.

Is Rihanna teaching us Inclusive Targeting?

Global Data Resources

Aug 13, 2021

NEWS

Is Rihanna teaching us Inclusive Targeting?

Rihanna shows us how inclusive marketing can create a universe of loyal consumers and brand ambassadors.

Global Data Resources

Feb 22, 2021

GDR

Data opportunities 2021 Q&A

Using data partners and providers that respect the user’s privacy is another trend that will strengthen in 2021, says GDR Dir. in Eyeota Q&A

Global Data Resources

Feb 10, 2021

GDR

Germany on the Data Map

Reaching a new milestone, we have now added German audience data to our IDFree targeting platform: idfree.com

Global Data Resources

Nov 19, 2020

NEWS

Media Trends 2021

Kantar has identified 10 trends that will impact media and communications in 2021.

Global Data Resources

Jun 10, 2020

GDR

Join us in the new marketing world

Hard working people are close to opening the gates to our new ID-Free targeting portal. You can sign up for free access when live: idfree.io

Global Data Resources

Mar 11, 2020

GDR

Behind the Ad Tech veil

We have read the Adform white paper "The Seven Sins of Ad Tech", and we nodded our heads in agreement on every page.

Global Data Resources

Feb 14, 2020

PRIVACY

Valentine's Day: Privacy is Caring

Happy Valentine's Day ❤️ We hope you walk around with hearts in your eyes. Unromantic as it sounds tho, privacy is better than chocolate!

Global Data Resources

Jan 28, 2020

NEWS

Happy Data Privacy Day!

Join us in celebrating Data Privacy Day: The international effort to encourage better protection of data and respect for privacy.

Proximity/Location-Based Marketing is the new black!

Global Data Resources

Jan 21, 2020

NEWS

Proximity/Location-Based Marketing is the new black!

Proximity and Location-Based Marketing is a hot topic as an alternative to the creepy tracking of consumers' private data.

Global Data Resources

Sep 23, 2019

GDR

What is wrong with micro-targeting?

Microtargeting is the process of combining multiple audience to target a very specific and precise target group. GDR address it.

Global Data Resources

Sep 9, 2019

GDR

Why neighborhoods matter

At GDR we do not deal with individual data. Our key unit is neighborhoods. Read about why this method provides precision, privacy and reach.

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