Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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Corporate Sustainability
GDR is transparent about our sustainable business practices including supply chains, the duty of knowledge, and due diligence assessments.
Sustainability Assessments
Global Data Resources (GDR) is committed to conducting due diligence assessments for sustainable business practices. Meaning, that we make our own assessments of negative impacts on people, society, and the environment, and stop, prevent, and reduce such negative impacts should they occur.
Consequently, we monitor our collective spending of energy resources, production of waste, and contribution to pollution, just like we analyze employer notices, practice open dialogue, make our data and findings widely available, donate reusable hardware to local startups as well as nurture our company culture of openness and respect for differences among people working together.
Partners & Stakeholders
GDR's business strategy focuses on the ethical, social, environmental, and economic dimensions of doing business together with data partners and suppliers.
We strive for long-term, loyal relationships with transparent companies that show particular willingness and ability to work with the positive development of our supply chain.
Our Code of Ethics further supports value for stakeholders.
Data Privacy
GDR practices 100% data privacy and does not offer or allow individual-based data to enter our dynamic algorithm. We do not collect or store private data on website visitors, newsletter subscribers, or social media followers.
The entity "neighbourhood" (consisting of a minimum of 15 households) is the key unit in our next-generation, privacy-safe targeting solution.
By combining online and offline socio-demographic data together with contextual targeting capabilities, that are GDPR-/CCPA-compliant, GDR provides marketers with the ability to reach their target groups - without tracking their online activity - on all digital marketing channels.
Diversity & Inclusion
GDR is built on an open corporate culture where a pallet of different business and tech specialists work together on all projects. We value open dialogue regardless of titles and actively support sharing new ideas for implementation.
With a flat hierarchy, we welcome everyone the same and consider corporate diversity and inclusion as one of the pillars of why we are so successful so early in our journey.
Disclaimer
To the maximum extent permitted by applicable law, we exclude all representations, warranties, and conditions relating to our website and the use of this website.
Nothing in this disclaimer will:
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limit or exclude our or your liability for death or personal injury;
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limit or exclude our or your liability for fraud or fraudulent misrepresentation;
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limit any of our or your liabilities in any way that is not permitted under applicable law; or
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exclude any of our or your liabilities that may not be excluded under applicable law.
The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort, and for breach of statutory duty.
As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.
Last updated by Global Data Resources, November 2024