Introductions

Create identity-safe campaigns by combining consumer insight data variables in a single market and/or cross countries.

See our audience lists with data categories available per country. 

A privacy-first strategy for targeting is not only in compliance with GDPR/CCPA, but is also brand critical and expected by users in our privacy zeitgeist. 

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Get introduced to idfree.com

We ask our platform partners for only 3 things:

• Relevant API documentation from the platform partner

• A sandbox account for testing

• Access to normal API support

We introduce data-driven "deadspots", driven by some of our innovative clients who reject the rigid hunt for "hotspots" and work with nuanced targeting.

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Read more in "Flip The Script".

The enormous amount of audience data in social media and the programmatic space, give you almost endless combinations.

But What Is Wrong With Micro-Targeting?

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We help our clients target neighbourhoods with the highest concentration of relevant consumer preferences and consumption patterns.

Dig into why "neighbourhood" is our key unit.

Google says that UIDs for ad tracking are ethically problematic and could very soon become illegal. By late 2024, they will not be accepted in Google Ads, DV360 & YouTube.

Read about our reactions. 

How can you ensure your message resonates with potential customers without compromising their privacy?

Download our white paper: Precision Meets Privacy: Global Data Resources' Approach to Geo-targeted Advertising

We examine geo-demographic segmen-tation: The idea that people with similar characteristics tend to live in the same areas. We explore how this concept has revolutionized marketing strategies. 

Birds Of A Feather Flock Together