Build Powerful Multi-Layered Audiences

• IDfree empowers you to construct highly targeted audience segments.

• Leverage pre-built segments from our trusted partners, create your own using our extensive data library or collaborate with larger advertisers for maximum reach.

 

Developed and Owned by Global Data Resources

• Backed by GDR's expertise and innovation, IDfree provides a user-friendly platform for building and managing your targeting strategies.
   

Seamless Activation with IDfree GO!

• Streamline your workflow with IDfree GO!

• This integrated solution allow you to activate audiences built from Kantar Media TGI research directly on leading Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), ad servers, and publisher platforms.
  
  All within just a few steps!