Neighbourhoods reflect lifestyles - and lifestyles are key to consumption choices.
In our modern world, the neighbourhood
we live in is a much stronger link to our consumption preferences than age or gender.
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IDfree
Harness the power of next-generation audience targeting with IDfree.
Build Powerful Multi-Layered Audiences
IDfree empowers you to construct highly targeted audience segments.
Leverage pre-built segments from our trusted partners, create your own using our extensive data library or collaborate with larger advertisers for maximum reach.
Developed and Owned by Global Data Resources
Backed by GDR's expertise and innovation, idfree.com provides a user-friendly platform for building and managing your targeting strategies.
Seamless Activation with IDfree GO!
Streamline your workflow with IDfree GO! This integrated solution allows you to activate audiences built from Kantar Media research directly on leading Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), ad servers, and publisher platforms.
All within just a few steps!
IDfree GO!
Provided in partnership with Kantar Media
and Global Data Resources.
Effortless Programmatic Activation with IDfree GO!
Fast, Easy, and Secure
IDfree GO! simplifies the process of activating programmatic advertising campaigns. Leverage valuable consumer insights and analytics derived from Kantar Media's research data.
Powered by Trusted Partnerships
This innovative solution is brought to you by a collaboration between idfree.com, Kantar Media, and Global Data Resources, leveraging their combined expertise in data, research, and programmatic activation.
Available in Nordic Markets
Currently, IDfree GO! empowers advertisers, agencies, and publishers across Denmark, Finland, Norway, and Sweden.
