GDR Managing Director, Per Kristian Tandberg, speaks to Eyeota about the importance of data privacy, GDR's extensive global neighborhood data, and some key opportunities for brands using data in 2021.
Eyeota - the audience technology platform that enables the intelligent use of data - runs a brilliant Q&A session with partners, called Audience Data Sessions Q&A.
GDR is the latest partner to be featured in a highly interesting talk about among other why GDR audiences are relevant for brands and advertisers. The Q&A covers many aspects of our partnership, grounded in what Per calls the Eyeota quality control and reach.
"We were impressed by the Eyeota team’s dedication to data quality."
Data opportunities for brands 2021
The awareness of the need for privacy safe data to handle an online omnichannel presence with the brand's audience, is top of mind among most modern marketers. GDR is among the frontrunners of audience/interest data providers who can help brands and agencies efficiently reach their unique audience on multiple channels - with 100% respect for user's right to not share private data.
"The market is moving towards targeting with consent and/or targeting solutions without cookies or IDs. Most brands today want a simple thing such as digital omnichannel targeting, where the same audiences can be reached on all digital marketing channels from display, in-app, video, social media and connected TV. Very few data partners can do that. But with our dynamic cluster algorithm segmenting and profiling +47 million neighborhoods in 15 major markets and covering +750 million people, we can actually provide this. And without private data in the product."
- Per Kristian Tandberg, Managing Director, Global Data Resources
Reach Per for a talk: pkt@globaldataresources.io
With Eyeota, GDR Audiences are available in Austria, Australia, Belgium, Canada, Switzerland, Germany, Spain, France, Italy, Japan, the Netherlands, Poland, Portugal, the United Kingdom and the United States for digital campaign activation on display, video and social channels including Facebook, Instagram, Twitter, Pinterest and Snapchat.