Get Ready to Groove! Spotify Just Dropped the Beat on Programmatic 🕺

We've been keeping our ears to the ground, and the news that just dropped from Spotify has us doing a little happy dance in our office chairs 🎧.

Spotify has officially launched its Spotify Ad Exchange, and it sounds like a game-changer for reaching a massive and oh-so-engaged audience. Think smoother access, more flexibility, and targeting that's sharper than a perfectly mixed track.

"Advertisers have diverse business needs - and they require diverse advertising solutions to solve them. This is why we launched the Spotify Ad Exchange."

Making Programmatic Hearts Sing

Imagine effortlessly tapping into Spotify's inventory across audio, video, and display, crafting campaigns that scale, and getting laser-focused with your targeting using their first-party data.

And guess who's in the house as some of their awesome launch partners?

None other than our friends at The Trade Desk and Adform!

As Spotify themselves put it:

"We’re proud to launch with industry-leading partners including The Trade Desk, Google’s Display & Video 360, Magnite, and LiveRamp (with more coming soon including Yahoo DSP and Adform)."

Pairing GDR's unique audience insights with the cutting-edge tech and professional capabilities of Adform and The Trade Desk is a combination that's bound to drive serious impact for businesses looking to connect with their audience in still more meaningful ways.

Audio, Video, and Display Programmatic

Programmatic buying is the name of the game, and Spotify opening up its inventory creates a wealth of exciting new opportunities. At GDR, we already throw around ideas about how we can leverage the Spotify Ad Exchange - alongside our powerful partners - to build even more effective and engaging campaigns for clients & clients' clients.

It could be time to get programmatic with your audio, video, and display, and we're here to help you turn up the volume on your marketing success 🧑🏻‍🎤

Please reach the team and explore how the Spotify Ad Exchange and our expertise can supercharge your campaigns.

➡️ Want to dive deeper into the Spotify Ad Exchange? Get into to groove here!