The Interactive Advertising Bureau (IAB) has just launched a game-changer for the digital advertising industry: the IAB Diligence Platform powered by SafeGuard Privacy. This innovative platform offers a one-stop solution for third-party privacy due diligence, catering to the needs of brands, agencies, adtech firms, publishers, and platforms.
As it says in the IAB press release:
"This new platform is available to the entire digital advertising industry, including brands, agencies, ad tech companies, publishers, and platforms. IAB working groups have drafted thorough, standardized, industry-specific questionnaires that are now complete and available for use in the platform. Combined with SafeGuard Privacy’s comprehensive U.S. state law assessments, IAB’s Diligence Platform gives the industry a dynamic, comprehensive and standardized diligence privacy solution that can scale with evolving regulations."
Say Goodbye to Cumbersome Due Diligence
Gone are the days of time-consuming and inefficient vendor vetting processes.
The IAB Diligence Platform boasts key features that make navigating the complexities of third-party privacy compliance a breeze:
Advertising Industry-Specific Questions: No more wading through generic questionnaires. This platform provides a tailored set of questions specifically designed for the advertising industry, ensuring you get the information you need to make informed decisions.
Streamlined Efficiency and Scalability: Managing due diligence for a vast network of partners can be overwhelming. This platform streamlines the process by automating tasks and allowing you to scale your efforts effortlessly.
Comprehensive Compliance: Stay ahead of the ever-evolving privacy landscape. The platform provides automated compliance updates, guaranteeing your partners are adhering to the latest privacy laws.
Real-World Benefits
John Piccone, Regional President, Americas, at Adform, perfectly summarizes the impact of the IAB Diligence Platform:
“New vendor due diligence requirements are especially challenging for digital advertising companies that work with thousands of partners. This platform helps streamline our diligence processes by using standardized questions and automated compliance updates, ensuring our partners comply with the latest privacy laws.”
Take Control of Your Privacy Compliance
The IAB Diligence Platform empowers you to take charge of your third-party privacy due diligence.
With its user-friendly interface, industry-specific focus, and automated features, the platform simplifies compliance and frees you to focus on what matters most – growing your business.
Ready to Streamline Your Due Diligence?
Head over to the press release to learn more about the IAB Diligence Platform and how it can streamline your privacy compliance efforts.
Or reach out to Göran Eklöf, Head of GDR's privacy team of experts who advise some of the ad tech industry's biggest operators daily.
Don't wait – take control of your privacy future today!