Finnish marketers, rejoice! Kantar Media Finland is announcing the arrival of IDFree GO!, a revolutionary tool, developed in collaboration with Global Data Resources, that helps you build and activate strategic target groups based on Mind data for all major digital shopping platforms (Adform, Meta, Google, Snapchat, etc.) in minutes.
Dig into the October 2024 idfree insider newsletter.
Here's what IDFree GO! can do for you:
Laser-focused targeting: Reach your ideal audience with unmatched precision, all while enjoying a cup of coffee.
Seamless workflow: Effortlessly transfer target groups from strategy to activation, streamlining your entire digital advertising process.
Deeper audience understanding: Gain valuable insights into your target audience, allowing you to plan smarter campaigns and activate the right channels.
Privacy-safe data: Enjoy the peace of mind that comes with using privacy-compliant data.
Supercharge Your Seasonal Campaigns
The holiday season is upon us, and we're here to help you make the most of it.
We've created eight exclusive shopper audiences, including Black Friday shoppers, Cyber Monday enthusiasts, and Christmas planners, readily available in the Adform Audience Marketplace. Reach over 425 million Europeans with these powerful Q4 audiences and download our free Q4 PDF for further insights.
To discover how our partnership with Adform can help you target the right audiences and maximize your Q4 ROI, check out the pdf. Then give us a call for a talk!
Industry News Roundup
Data Activation is Key for Publishers: Learn how data activation can dramatically enhance revenue, engagement, and customer relationships for publishers in a recent Digiday article by Piano.
Meta Faces Data Collection Restrictions in Germany: Stay informed about the latest industry developments.
KitKat's Global Campaign: A Masterclass in Marketing
Discover how Kantar partnered with Nestlé to create KitKat's highly successful global campaign that resonates with today's struggle to find uninterrupted breaks. From initial research to AI-powered testing and creative optimization, this campaign is a masterclass in marketing.
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