"We highly value industry visionaries like IDFree.com and are pleased to cooperate on true ad effectiveness for both local and global marketers.", says Marketing & Innovation Director at Kantar. Now, we could not be more proud of our visionary partnership with Kantar! In our long-time collaboration, we make next-generation targeting available through a deep understanding of people from Kantar's TGI* consumer data and activation on GDR's privacy-safe targeting platform idfree.com.
*Kantar's TGI (Target Group Index) is conducted in more than 55 countries and represents the largest pool of reliable and robust consumer and media research data worldwide.
Visionary Partners In Privacy
As one of the world's leading consumer and media analysts, Kantar is the high-quality data partner of choice to most of us in the adtech industry.
Kantar's Marketing & Innovation Director Ingvar Sandvik talks about how valuable our partnership is to a world where understanding and reaching audiences without collecting any private data is essential.
"Kantar is a leading consumer and media analyst, and to us, that begins and ends with data quality. We provide TGI* Consumer Data that builds deep insights and leads to a real understanding of audience profiling, media planning and buying. TGI is the single source of consumer intelligence that can inform all marketing activity – whether that is to derive new insights, plan campaigns or identify and activate high-value target audiences. Kantar’s TGI data is privacy safe with all respondents fully consented and with world-leading standards of quality assurance.
As a born privacy-first solution, the IDFree targeting platform gives marketers new communication and targeting opportunities
in the post-cookie ad world. A world where understanding and reaching audiences without collecting any private data is essential. We highly value industry visionaries like IDFree and are pleased to cooperate on true ad effectiveness for both local and global marketers."
Kantar TGI-GDR Audiences
Today, you, your team and/or your clients can easily create a unique target audience from numerous variables based on Kantar TGI and get instant validation by testing the combinations of reach and precision in the IDFree.com targeting tool.
Currently, Kantar TGI-GDR audiences are available in Sweden, Norway, Denmark, Finland, and Germany for digital campaign activation on display, video, mobile and social channels incl. Facebook, Instagram, Twitter, Pinterest and Snapchat.
Please reach out to us for a talk about your need to understand and reach a unique audience with full respect for data privacy.
As Kantar says, it is essential!