smartclip expands adtech offering and local market presence in France with the support of RTL AdAlliance.
As a partner in leading adtech solutions, we're excited to see this important expansion into the French market. To understand the French TV industry, including CTV providers, is to strengthen the use of new broadcaster-centric products and respectfully reach French audiences.
Allez les Bleus!
smartclip, RTL Group’s adtech unit, is now amplifying its support for French broadcasters with its full adtech stack.
To bolster smartclip’s local market presence, RTL AdAlliance, RTL Group’s international sales house, has hired a dedicated local team to focus on meeting the needs of local broad-casters, connected TV providers, and telecommunication companies throughout France with smartclip-powered solutions.
"The French TV industry is dynamic and rapidly evolving. By establishing a dedicated local team through our partnership with RTL AdAlliance, we are better positioned to provide tailored solutions and closer support to our clients in France."
- Thomas Servaius, Co-CEO of smartclip
The Local Advertising Landscape
The advertising technology stack of smartclip has been developed to cater to the specific needs of the European TV and media industry. It allows local media players to serve and measure advertising independently while giving broadcasters complete control over data, privacy, and creatives.
"We understand that each European country has its unique market dynamics and strive for a customer service level that resonates with local market insights. To achieve that, it’s essential that we not only equip European broadcasters and publishers with a robust tech infrastructure to maintain control over their data assets but also a local team that knows how to navigate the intricacies of the local advertising landscape."
- Dr. Oliver Vesper, Deputy CEO and Chief Digital Officer at RTL AdAlliance
Unifying Europe for Privacy-Safe Digital Advertising
Inspired by the needs of leading European corporations, GDR has expanded idfree.com to break down geographical barriers and usher in a new era of transparent, data-ethical advertising across Europe.
Are you a French broadcaster, connected TV provider, or telecommunication company looking for a trusted partner to help you navigate the complex world of adtech? Then let's talk!
Contact us today to learn more about how our solutions can help you reach your European campaign goals.
Or reach out to Göran Eklöf, Head of GDR's EMEA team of experts who advise some of the ad tech industry's biggest operators daily.