TV Advertising: No Longer Just for Big Brands
- Global Data Resources
- Apr 8
- 2 min read
Access to reliable and comprehensive audience data is no longer a luxury. It's a necessity for advertisers & brands looking to thrive - no matter their size!
In an interview with the SME Tech Leaders newsletter, Fabian Burgey from RTL AdAlliance explains how they're transforming TV advertising for small to medium-sized companies and dealership networks.
Please reach out to us to discover how our partnership with RTL AdAlliance gives access to cutting-edge TV advertising solutions that can empower your/your client's small to medium-sized businesses.
The Evolving Landscape of TV Advertising for SMEs
The advertising landscape has undergone a significant transformation, making TV ads a viable and increasingly attractive option for SMEs.
"Innovation was key in making TV advertising viable for SMEs. First, we had to develop technology that allows for addressable TV advertising, which lets businesses target audiences by postal code, household size, or other demographic data. This approach transforms TV into an accessible, targeted, and measurable platform, much like online advertising."
- Fabian Burgey, Director SME Business Europe at RTL AdAlliance
How TV Advertising is Being Reinvented for SMEs:
Rise of Addressable TV: This technology allows advertisers to target specific households or audience segments based on demographics, interests, and viewing habits.
Connected TV (CTV) and Streaming Platforms: The proliferation of streaming services and smart TVs has opened up new avenues for TV advertising.
Data-Driven Planning and Buying: Advanced data analytics now play a crucial role in TV advertising.
More Flexible Production Options: While high-production value can still be beneficial, SMEs now have access to more affordable and agile video production resources.
Integration with Digital Campaigns: TV advertising no longer needs to exist in a silo. SMEs can integrate TV campaigns with their digital marketing efforts, creating a cohesive and cross-platform customer journey.
By embracing these new opportunities, SMEs can effectively compete with larger brands in the advertising space.
From Big Budgets To Scalable Solutions
The insights shared by RTL AdAlliance are a powerful reminder of the immense potential that lies within efficient geo-demographic data and the evolving landscape of TV advertising. What used to be for big-budget actors only is now accessible to every advertiser.
"Historically, TV was considered as too expensive, but our solutions now enable SMEs to buy targeted TV advertising for as little as €100-€200 per campaign. Another major challenge is the lack of marketing expertise (...) that’s why we’ve focused on automation, simplification and ease of use in our solutions to scale our business."
Explore Modern TV Advertising Solutions
GDR's expertise in data-driven targeting strategies can assist your business in efficiently reaching and engaging with target audiences.
📌 Contact us today to discover how our partnership with RTL AdAlliance gives access to cutting-edge TV advertising solutions that can empower your/your client's small to medium-sized businesses.