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idfree insider ✴️🌱 Unleash the Potential of Fresh Data

Happy New Year! We're kicking off 2025 with exciting updates and valuable insights to fuel your marketing success. This month's idfree insider is packed with data enhancements, Valentine's Day shopper audiences, key marketing trends, and a thought-provoking look at the cost of cookie banners.



✴️🌱 Unleash the Potential of Fresh Data
✴️🌱 Unleash the Potential of Fresh Data

🇳🇴🇸🇪 Big News for Norway & Sweden!


We've significantly enhanced our Norwegian and Swedish data and audiences, including a major upgrade to our geo-demographic model. This means:


  • Enhanced Performance: Drive better results with up-to-date data.

  • Improved Targeting: Reach the right customers with precision.

  • Increased Accuracy: Leverage the latest market insights.


Important: Existing Swedish and Norwegian audiences will no longer function.


Rebuilding is easy using fresh data. Need help? Contact support@idfree.com.



Want updates for other countries? Email support@idfree.com.


Stay Ahead


At Global Data Resources, we understand the power of data-driven advertising. We provide major media agencies, publishers, and tech vendors with the actionable insights they need to optimize campaigns and deliver exceptional results.


  • Contact us for a chat about planning your campaigns for 2025.

  • Book a demo to see how IDfree can empower you/your agency with data-driven solutions.

  • Subscribe to the idfree insider newsletter on LinkedIn for ongoing industry updates.

  • Need to re-activate your IDfree account? Reach out to support@idfree.com.


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About Us

GDR provides privacy-safe audiences and omnichannel  activation via IDfree: The next-gen targeting tool for brands, agencies, and publishers to target consumers without third-party cookies or IDs. We offer consumer classification data and interest data for 35 markets, covering 750+ M people across EMEA, Asia, Australia, and the Americas.

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