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US lawmakers plan to regulate data privacy and facial recognition

GeekWire, the American technology news site, reports that Washington state legislators will push for new regulations governing data privacy and facial recognition.


The new legislation “articulates the fundamental right of consumers to access their data, to correct their data, to delete their data.


If the bill is enacted, Washington will follow California and the European Union, who have both established their own privacy regulations.

"Washington would be a pioneer in regulating facial recognition, as the controversial technology is not explicitly covered by California or the EU’s laws."

The GeekWire article points to Washington as home to two of the world's most powerful technology companies, Amazon and Microsoft, The new regulations could therefore have implications that extend far beyond the state’s borders.

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GDR provides privacy-safe audiences and omnichannel  activation via IDfree: The next-gen targeting tool for brands, agencies, and publishers to target consumers without third-party cookies or IDs. We offer consumer classification data and interest data for 35 markets, covering 750+ M people across EMEA, Asia, Australia, and the Americas.

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